Everybody is on the internet these days. From a quick scroll on your morning commute, to getting past the 3pm slump by swiping through TikTok, our days are largely ruled by the content we are consuming from our phones, which makes being an influencer an incredibly lucrative career choice. However, in a world where hundreds of thousands of people would love to become influencers, there are things you can do to make yourself stand out from the crowd. Here are my top tips for becoming an influencer.
Talk About What You Know
Influencers often have a background that they specialize in and that’s what makes them stand out. From working at a specific company to mostly blogging about them kind of thing! For example, people who used to work in hair dressing will do a lot of hair content, or people who did Early Years Apprenticeships might post more educational children’s content. It really helps you to stick out, plus you already have lots of knowledge and understanding about it!
Brush up on your SEO knowledge
Rule number one in the influencer handbook: you need to know your stuff when it comes to SEO! There is no point releasing gorgeous photos and writing insightful blog posts if you have no traffic being driven to your website to read it. If you are a little rusty with your SEO then working with a company like Ignite Digital is a great way to get accurate and up to date help whenever your timeline needs it.
Produce high quality content
A lot of the content that influencers are producing these days is all about video footage, between reels and TikToks, and the occasional YouTube video thrown in for good measure. It is essential that you produce high quality content so that your videos stand out from the crowd. Small steps like using an audio level meter will let your viewers know that you are serious about your craft and you take pride in what you produce, which in turn makes it all the more enjoyable for them to watch.
Be active on all of your socials
Building up authentic friendships is priceless on the internet, because not only is it a solid friend group for you on days where you need support, but it is also a way that you can work together to be able to bolster each others’ social media presence. The best way to form genuine connections is to follow people whose content you enjoy and start to comment on things that you like, all the while producing high quality content yourself. That way, you will know you have things in common with that person, and once you follow each other it is easier to make proper contact and get to know each other properly.
Curate the feed you would want to see
One of the tell-tale signs of an influencer profile, is highly curated imagery in gorgeous locations that we all wish we could visit – but there’s no reason that you can’t! Set up creative photoshoots in your back garden to get people clicking like, or learn more about the kinds of places that your social media account could take you for that ultimate Influencer photoshoot.
Have you ever thought about being an influencer? Or is this something that you have already managed to achieve? Share your tips and comments below!
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